How teens' minds react to TV ads for fast food can anticipate what they are mosting likely to consume for supper, inning accordance with new research.
Teenagers that had greater responses in reward centers of the mind when viewing commercials for undesirable foods—like cheeseburgers and milkshakes—from fast food dining establishments consumed more unhealthy food in a substitute fast food dining establishment.
gunakan trik jitu untuk menang bermain slot
Remarkably, teenagers that had increased mind responses associated with reward, memory, and aesthetic focus on commercials for much healthier foods—like salads and smoothies—from fast food dining establishments were also susceptible to consume more unhealthy food.
The searchings for add to previous studies about food advertising as a significant factor to obesity—and fast food dining establishments are the main marketers. But couple of studies have examined the neural forecasters of teens' food consumption.
"The ability of fast food commercials to prime these mind systems, possibly beyond the conscious understanding, may make it especially challenging for teenagers to protect themselves versus the unfavorable impacts of food marketing," says lead writer Ashley Gearhardt, partner teacher of psychology at the College of Michigan.
"Teenagers are a significant advertising target for the food industry and they receive little protection. Our outcomes recommend that fast food dining establishments including more ads for much healthier foods is not likely to protect teenagers. Decreasing the overall quantity of food advertising viewed by teenagers is an important target for improving health and wellness."
The study example of 171 teenagers matured 13-16 viewed undesirable fast food commercials with cheeseburgers and french fries; much healthier commercials with salads, barbequed poultry sandwiches; and nonfood commercials in a functional magnetic vibration imaging (FMRI). The individuals could take in food featured in the commercials that varied in nourishment in a substitute fast food dining establishment.
Some key searchings for:
More neural activation in the brain's "reward" area anticipated greater total food consumption.
Much healthier commercials from fast food dining establishments are not likely to motivate healthy and balanced food consumption. The dining establishment logo designs and branding trigger hints associated with the sale of primarily undesirable foods.
Teenagers that revealed much less activation in a mind area associated with aesthetic focus on undesirable fast food commercials had more much healthier food consumption.
